• This is a new position reporting to the Division Vice President Sales & Marketing
• Position has no direct reports.
• Primary interaction is with local in- Country marketing managers

Position Objective:

• Provide marketing support to local marketing staff throughout Latin America, particularly Brazil, to increase product /brands presence and contribute to sales growth

Primary Tasks:

• Plan and support the execution of territory-wide strategies and actions for each product line:
• Developing appropriate presentation tools and techniques
• Utilizing and integrating market research and data analysis techniques to identify high potential opportunities.
• Evaluate and distribute marketing data received from external sources and prepare regional guidelines for local marketing staff.
• Supervise and ensure the consistency of brand and product positioning across the region.
• Monitor the efficiency of advertising and promotional campaigns in the region.
• Coordinate sourcing of POP and displays to ensure consistent quality and reduced cost.
• Transfer valid initiatives and practices between countries.
• Monitor closely the inventory levels for all SKU's to assist in decision-making regarding asset reduction initiatives
• Monitor regional and country spending and budget compliance.
• Comply with appropriate Corporate policies and procedures
• Price Analysis and Positioning suggestions

• 5 + years marketing experience in multinational mass-market companies (required).
• Hands-on marketing experience in at least three Latin American countries (required).
• Demonstrated familiarity with the Latin America region as a whole and specifically Brazil.
• Knowledge of marketing data resources available in territory.
• Experience with planning and implementing marketing strategies.
• Portuguese language fluency