This purpose of this position is to coordinate the development and execution of consumer directed marketing activities across Latin America. The Marketing Manager is responsible for creating and overseeing marketing programs designed to increase market share and accelerate retail sales, while ensuring that all marketing programs reinforce the established brand positioning. The Marketing Manager is also responsible for gathering and analyzing sales data to evaluate business trends/category performance and refining the marketing plan to capitalize upon emerging opportunities.

II. SUMMARY OF THE JOB

The Marketing Manager is responsible for planning and directing all aspects of the organization's marketing objectives, initiatives and policies. The Marketing Manager is accountable for administering the annual marketing budget including the allocation of marketing resources, monitoring spending versus plans and ensuring that marketing resources are invested cost efficiently. The Marketing Manager is responsible for the development of marketing concepts and promotional tools that support brand development activities. Working in collaboration with sales personnel, distributor personnel and/or local advertising/promotional agencies the Marketing Manager is also accountable for coordinating the successful execution of marketing programs.

The Marketing Manager is also responsible for monitoring sales trends, evaluating competitive marketing activities/product launches and identifying potential business opportunities. The Marketing Manager must work in close collaboration with the Regional Marketing team to ensure that product management information is appropriately shared and ensure that planned marketing programs are properly aligned with pan-regional objectives. The Marketing Manager is responsible for periodically conducting consumer research programs to assess brand perceptions, identify consumer needs/wants and better comprehend the consumer buying process. These research findings will provide a basis for the Marketing Manager to formulate recommendations regarding new product development efforts and influence future marketing strategies/tactics.

III. ESSENTIAL FUNCTIONS OF THE JOB

• Develops, in conjunction with outside advertising/promotional agencies, marketing concepts/ campaigns and the corresponding campaign materials.

• Develops a strong understanding of the local market/industry/consumer to ensure that planned marketing activities are appropriately tailored/suited.

• Identifies and coordinates the development of marketing support tools required to aid selling efforts (collateral materials, consumer literature, etc) and to ensure a dominant retail presence.

• Conducts periodic analyses of sales performance to diagnose emerging trends/opportunities/ weaknesses and identifies marketing strategies/tactics which address such findings.

• Manages the marketing budget and monitors marketing spending to ensure that actual spending conforms with established plans.

• Coordinates marketing research programs and leverages findings to guide marketing programs and shape the direction of product development initiatives.

• Establishes an intimate understanding of the product line and delivers product training to others throughout the organization including field sales personnel, distributor sales personnel, in-store sales personnel and sales demonstrators.

• Facilitates the "sell in" of new products by leading new product presentations to customers and coordinating the development of advertising/promotional materials required to secure retail listings and ensure consumer off-take.

• Collaborates with distributors to ensure that trade marketing programs and merchandising strategies are appropriately synchronized with brand development programs.

• Participates in cross-functional teams and acts as a liaison between product development and sales, after-sales, finance, and supply chain to address matters affecting the buying and selling of existing products, launching new products and addressing service issues.

• Prepares post-event reports/analyses that assess the short-term effectives of marketing investments.

Knowledge of principles and methods for promoting and selling consumer products. This includes an intimate understanding of consumer dynamics and keen business acumen. Solid strategic aptitude combined with exceptional tactical skills. Must possess excellent communications skills (both written and oral). Highly organized with a keen appreciation for managing details. This position involves extensive travel (20%) throughout Latin America. Must posses a high degree of maturity and the ability to work under pressure/meet deadlines. Should have the ability to work in a team environment and work in close collaboration with other departments. Must posses the ability to serve in a leadership position and act in a supervisory capacity. Must be computer literate.

B. Minimum Education/Experience Required