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Consumer Marketing Manager |
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Company Type: |
Entertainment |
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Location: |
South Florida |
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Compensation: |
Excellent Compensation - Full Benefits |
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Languages: |
Fluent English/Spanish - Portuguese a plus! |
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Job Code: |
mk/1434 |
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Date Posted: |
Pending |
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Description: |
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The role of the Consumer Marketing Manager, is to conceive,
manage and implement communication strategies that drive viewer-ship to
and awareness of the network, with the premise that "increased viewer-
ship leads to increased ad sales revenue". In conjunction with VP of
Marketing, will develop, manage and execute consumer on air
communication campaigns that will promote programming priorities, such
as the Fall Season, Mid Season and other priority shows. Responsible
for the analysis of market, consumer and competitive trends in the
television industry. In conjunction with the VP of Marketing,
responsible for planning the marketing activities for the following
year. |
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Requirements: |
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- BA/BS Degree in Marketing proven track record of successfully
working cross functional teams.
- Excellent verbal and written communication skills.
- Computer skills: Microsoft Suite of programs.
- Extensive project management work.
- Significant integrated marketing solutions experience.
- Significant consumer marketing experience.
- Minimum job requirements: 6+ years of entertainment or consumer
goods marketing experience.
- Fluent in Spanish 2+ years of media planning or buying experience.
- Desired: Experience working with on air communication and
promotional strategies. Knowledge of Portuguese and Latin American
markets.
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Cover Letter: |
Please include cover letter with salary requirements when responding.
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Work Authorization: |
Must have legal residency.
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For consideration include resume as a Microsoft
Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number. |
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Last modified November 8th, 2000 |
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