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Market Research Manager |
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Company Type: |
Consumer Appliances |
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Location: |
South Florida |
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Compensation: |
Excellent Compensation - Full Benefits |
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Languages: |
Fluent English |
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Job Code: |
mk/1508 |
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Date Posted: |
Pending |
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Description: |
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- Creates strategic market research capability to help the
organization build greater analytical skills, facilitate more informed
decision-making processes, and develop a deeper understanding of
customers, competitors, products, and markets.
- Support the company's strategic marketing efforts by developing
research programs that drive company-wide strategies.
- As directed by the needs of Product and Channel Marketing teams,
develop and execute primary and secondary market research studies to
understand key markets, customer segments and uncover key consumer
needs.
- Lever research to support the identification and development of new
products programs (both core and non-core).
- Partner with customer business development manager to drive improve
customer insights and share customer knowledge across the marketing and
sales organization.
- Review the company's current market research, and lead efforts to
consolidate existing data to build a single comprehensive storehouse of
knowledge about customers and markets. Evaluate current market research
practices across the company and establish best practices.
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Requirements: |
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- Highly analytical, detail-oriented, intellectually curious.
- Strong presentation and communication skills; comfortable
presenting
research findings to large groups.
- Collaborative, team-oriented, able to work across multiple
constituencies and juggle multiple priorities.
- Bachelor's degree in Marketing and Market Research
- 5 or more years experience in broad-based marketing research
function.
- Expertise in the use of syndicated data and consumer panel data.
Experience with NPD specifically is a plus.
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Cover Letter: |
Please include cover letter with salary requirements when responding.
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Work Authorization: |
Must have legal residency.
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For consideration include resume as a Microsoft
Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number. |
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Last modified November 8th, 2000 |
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