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Director of Advertising |
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Company Type: |
Financial Services |
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Location: |
South Florida |
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Compensation: |
Excellent Compensation - Full Benefits |
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Languages: |
Fluent English |
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Job Code: |
mk/1548 |
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Date Posted: |
Completed |
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Description: |
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This position is responsible for managing the advertising, creative
development and marketing services functions at the company. The person
in this position will play a critical role in shaping customer and
prospect perceptions of the company and ultimately our success is
achieving long term business goals. The position has lead
responsibility
for coordinating consistency of marketing communication across all
communication channels employed by the company, including but not
limited to direct marketing, web, education, events, and prospect and
client communication. While this position will not directly manage
these
functions, some of which will report to the CMO and others of which
will
not, this person must create and own the creative platform and graphics
standards employed throughout the company. The position is the primary
contact with any ad agencies or creative and production vendors used by
the company and will also supervise internal designers and
copywriters.
JOB RESPONSIBILITIES
- Develop and implement strategic advertising plans that support
achieving business objectives.
- Develop and produce advertising that achieves strategic
communication goals.
- Develop, implement and monitor the effectiveness of media plans
targeting identified target markets.
- Coordinate development of company creative platform and graphics
standards that unify all company communication. Lead process of
compliance with those standards across all functions that employ them.
- Produce collateral marketing materials and other branded
communication.
- Direct all multi-media special projects such as videos and product
demonstrations.
- Demonstrate leadership as a senior leader of the company Marketing
team, maintaining the highest levels of professionalism, collaboration,
mutual support and cooperation within the team and with the Sales,
Service and Product Management functions.
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Requirements: |
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- College degree and 10+ years experience in marketing or
marketing communications role, and a track record of accomplishment in
the area of advertising management described in Job Responsibilities
above.
- Experience in transactional financial services and/or advertising
that drives prospects to a transaction or account opening process are
desirable.
- Excellent organizational skills, problem-solving and interpersonal
skills mandatory.
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Cover Letter: |
Please include cover letter with salary requirements when responding.
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Work Authorization: |
Must have legal residency.
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For consideration include resume as a Microsoft
Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number. |
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Last modified November 8th, 2000 |
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