Product Manager, International     Company Type: Consumer Products   Location: South Florida   Compensation: Excellent Compensation - Full Benefits   Languages: Bilingual or multiple languages preferred   Job Code: mk/1624   Date Posted: Pending   Description:   Strategic level marketing position that will lead growth initiatives and execute new product development programs for company's International. This position requires skills in the following areas: I. New Product Development: Includes developing product strategy and executing new product initiatives for new markets and start ups. II. Product Marketing Strategy: Includes developing new product solutions that support core brand equities and offer unique value propositions. III. Geographic Expansion/Business Development: Includes assessment/development of new businesses in new geographies with market entry strategy definition. IV. Brand Marketing includes brand driven ideation and product concept development and evaluation. ESSENTIAL DUTIES AND RESPONSIBILITIES: Product/ Market Strategy Development Define and communicate strategic product positioning Review annual marketing plans Identify synergies across markets to optimize platform opportunities Develop business entry strategy for new geographies Collaborate on global projects/ provide business and consumer needs Attend U.S. phase gates to communicate needs and direction Global Product Lifecycle Management and Product Planning Develop product roadmaps for new geographies and start-ups Consolidate International roadmaps to create a global roadmap and lifecycle plan Identify product synergies to maximize product platforms Validate direction with local Marketing teams Proactively manage shared SKUs within the Intl portfolio Work closely with Sourcing to understand impact to portfolio Regular communications to Regions on impact to SKUs New Product Development Lead product development and launch new product platforms for start-ups and new geographies (Work closely with Program Management, Regional Marketing, US Marketing) on all New Product Development Initiatives Product specifications, definition / consumer needs hierarchies Design briefs - Lead/manage industrial design efforts-manage strategic agency design firms Consumer research validation Product Positioning Competitive assessment, USP Phase gate preparation Lead/develop product packaging, instruction manuals and recipe books On-box/product POP produced at manufacturing site Communication of product development status to Regions through New Product Reviews Coordinate phase in/phase out of replacement SKUs with local teams Review of consolidated financial data to drive business decisions Development of POS, Gift boxes, Instruction booklets and other collateral material Work with cross functional team on launch plans for new products Market Research Drive Consumer Assessment research projects in international regions that apply to the present and future including the following: Consumer Needs Consumer Values Consumer Segmentation Life stage & behavior characteristics Usage and Attitude Studies Quantitative Panel/Scan Data Studies Manage research project with in-country providers (develop research brief, review proposals, attend sessions, review summary reports and analyze findings). Brand-Driven Product Ideation Product concept development and evaluation Market Analysis Funding required ROI analysis Internal Communication Prepare New Product Presentations for Sr. Team review Coordinate regular marketing meetings and events with regional, local and US marketing teams. The incumbent will work with US marketing, regional marketing, local marketing, program management, quality, sourcing, supply chain, legal and finance.   Requirements:   Bachelors Degree in Marketing or Business Administration. M.B.A. preferred. 5-7 years of business experience with a balance of marketing and new product development experience. New Product Development experience required. Demonstrated history in delivering high quality research and analysis. Travel 40 to 50 percent. Languages: Bilingual or multiple languages preferred.   Cover Letter: Please include cover letter with salary requirements when responding.   Work Authorization: Must have legal residency.   For consideration include resume as a Microsoft Word attachment or as text and submit to Margaret Kurtzman and reference the job title and reference number.     [Home]  [About Us]  [Search Process]  [Contact Information] [Current Assignments]  [Completed Assignments]   Send mail to webmaster@corporateadvisors.com with questions or comments about this website. Last modified November 8th, 2000